The 80/20 rule

“When your goals are clear, you will come up with exactly the right answer at exactly the right time” The 80/20 rule is one of the most helpful concepts for life and time management. It’s essential in the fields of business and economics. The rule is also known as “The Pareto Principle” which states that […]

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Is Influencer Marketing Under Threat? Should Micro-Influencers Be Worried?

In this post I’m going to explain the rise of influencer marketing and the possible dangers that may let it fall. But first, let’s talk about why influencer marketing is so important for many people and brands these days. Why is influencer marketing so important Influencer marketing is synonymous with two other forms of marketing […]

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